Bo Nuage is trusting La Boutique Agency for its Marketing and Communication Strategy
- La Boutique Agency
- Nov 12, 2015
- 1 min read
Bo Nuage is an elegant, Parisian-styled pastry shop, well-known for its Cloud Cakes. Named for their fluffy texture, those handcrafted treats are made from fresh Meringue, some light sweetness of whipped cream and diverse delicious flavors. Pascal and Audrey, founders and the creative force of this concept, only use the finest ingredients and prepare all in house, with a remarkable attention to quality and details. And the result is those pastries are a truly culinary discovery for the customers.
La Boutique Agency will manage Bo Nuage Marketing and Communication strategy through its Outsourced Marketing service.
With the opening of a new store in Beverly Hills, the brand is willing to become the reference on the fine pastries market. Therefore, La Boutique Agency has reinforced the brand image and positioning to match with customers expectations, by developing the new signature "Rendez-vous in seventh heaven". To highlight the brand universe, the website structure and the social media contents will be enhanced.
Moreover, La Boutique Agency will organize events and launch local street-marketing operations to raise brand awareness and generate in-store traffic.
Lastly, the agency will handle B2B strategy to lead to point of sales expansion (through franchises model and retailers) and encourage partnership with other luxurious company.
